Interview with Laura Alibani

How can food and beverage brands take plant-based to the next level?

"What brands need to bear in mind going forward is that health is one of the key motivators for consumers switching to meat and dairy substitutes. Meat alternatives are facing ever-increasing scrutiny over their health credentials, accused of high salt or fat content. That means it’s time for brands to challenge themselves even further to provide clean label benefits that go beyond the basics."

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