Beauty & PERSONAL CARE
The 2021 trends commentary, “Tomorrow’s Beauty” is now available!
Exploring the evolution of trends that are shaping the future of the global beauty industry in 2021 and beyond.
IMCD Beauty & Personal Care actively explores today’s consumers shifting behaviors to uncover global trend drivers that will shape the future of the global beauty industry.
Supported by the latest market data, “Tomorrow’s Beauty” is intended to be an inspirational guide featuring analysis and insights from IMCD commercial and technical experts, as well as some illustrations on how to respond to trends and meet the market demand.
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Making a Positive Impact
Consumers are redefining value through the lens of the impact their purchases have on the world today and how it leads to a better future.Read more
Today’s consumers want to be considered and respected for what makes them different, which is also what makes them special.Read more
In Transparency We Trust
Growing health concerns have led consumers to demand more transparency from brands and easy access to information so they can make informed choices as they shop.Read more
Experience Comes Alive
The role that stimulation and entertainment play in consumers decision-making is crucial in establishing powerful emotional connections to brands.Read more