Supported by the latest market data, “Tomorrow’s Beauty” is intended to be an inspirational guide featuring analysis and insights from IMCD commercial and technical experts, as well as some illustrations on how to respond to trends and meet the market demand.
Consumers are redefining value through the lens of the impact their purchases have on the world today and how it leads to a better future.Read more
Today’s consumers want to be considered and respected for what makes them different, which is also what makes them special.Read more
Growing health concerns have led consumers to demand more transparency from brands and easy access to information so they can make informed choices as they shop.Read more
The role that stimulation and entertainment play in consumers decision-making is crucial in establishing powerful emotional connections to brands.Read more