Why you can't afford to ignore TASTE Market Trends to keep you ahead
Flavors with a message
Certain flavor choices can reinforce a product's positioning, image, or sustainability story, contributing to a product's value.
Botanicals and superfoods
Plant-based demands continue to boost interest in all kinds of botanicals. Herbs, spices and even floral flavors, offering health functionality.
Flavor choices are an important part of positioning food and beverage on healthy platforms, with many offering specific functional health benefits alongside taste.