Interview with Food & Nutrition Taste Director
How can brands innovate to achieve novel sensory experiences for consumers?
One way to achieve this is by introducing new ingredients, or by deliberately contradicting the senses. Why not try making a purple carrot gel to serve beside a golden beetroot gel? Our eyes and brain tell us that the orange gel should taste like carrot and the purple gel should have a beetroot flavour. By defying expectations, brands can create a fun challenge for the tastebuds, alongside a playful textural element that’s unexpected from a vegetable.
An unexpected twist on a candy classic