Trends Commentary "Building Tomorrow 2025-26"
Discover the key trends shaping the paper industry in 2025-26
Key trends for paper in 2025-26
- 1Trends and opportunities shaping the paper industry in 2025-26
- 2Top formulation trends in paper for 2025-26
- 3Efficiency: Key raw materials to watch in paper for 2025-26
- 4Green & Circular: Key raw materials to watch in paper for 2025-26
- 5Healthy Future: Key raw materials to watch in paper for 2025-26
- 6Smart Functionality: Key raw materials to watch in paper for 2025-26
Discover the key raw materials to formulate paper in 2025-26 for the megatrend Smart Functionality
Smart Functionality covers formulation trends aimed at adding features to products that go beyond their primary functions — adding multi-colour and soft-touch effects, 3D printing, thermal insulation, improving renovation and maintenance, and adding water, fire, stain, fingerprint, and corrosion resistance.
Focus: Cellulose ethers
They enhance strength properties in paper, boosting durability and allowing for multiple uses in packaging. This is especially valuable in e-commerce, where packages withstand transport and handling without tearing, to support reuse.